For entrepreneurs, there is no one more valuable than a wellness practitioner. From chiropractors to herbalists, I have seen them all! As an entrepreneur, I have been seeking balance and good health from the beginning. Stress has been the core root cause of why I seek a wellness practitioner to help me get through to the next healthy step. Not to mention numerous various spa experiences. However, there is one thing that is common with all these types of very busy people. They lack the time or the storytelling effort on social media.
I don’t blame them. The recent ask from Meta is that we do at least five stories, three reels, two daily posts and 3-5 hashtags per post. This is insane and geared to benefit them (to outdo TikTok) instead of actually helping you or your business.
Meta has proven not to be on the side of the small business owner. I can benchmark this to May 2018, when Facebook no longer put business feeds into your newsfeed. You would have to pay to play with ads to be seen. From then on, we have seen the decline of ad resources, numerous gatekeeping tactics and no live support. It’s a mess and not anything I recommend my clients to waste their time with.
One of the Social Collab techniques we use at our agency is producing one piece of content; then, you schedule it out for all social media platforms that make sense for your business. My top 3 platforms for wellness practitioners are TikTok, Instagram and LinkedIn. Here’s why.
TikTok has been the platform for rapid brand awareness recognition. If. If you want to grow fast, this is the place. Although you cannot isolate regionally, you will still gain followers that will help benefit your SEO (your findability when looking for your service on Google) which is very strategic. You want to index as a practice as soon as possible. TikTok will also help you with producing engaging content. Have a look! You will be pleasantly surprised at how members of your industry are killing it on TikTok.
Instagram also has that Google index factor we cannot ignore. Optimise each post by explaining what you do in the captions. This will ping the proper mechanics and get you known for your services. Also, keep the hashtags light and relevant. 3-5 hashtags will keep you relevant. Super simple wins here despite all the post requests to “hack” the algorithm. If you are consistent, that is always the winning path.
Finally, LinkedIn, with its welcoming of a B2B new business relationship. You can feature your ‘Why’ story to a captive audience with a focus group open to potential buyers. Showcasing your thought leadership here is also the place to grow your new potential audience’s trust quickly. We have tested TikTok videos on LinkedIn, and they always do well.
Show who you are in your videos, why you do what you do, answer questions on LIVE videos and finally, be you. If you mess up, you become endearing to the audience. On the other hand, if you are perfect, the audience does not feel as connected to you as when you show your authentic self.
Know that you are the hero in our story of healing. We need to hear and see more of you! So take it slow at the beginning and build your way through it. Just ask yourself one thing. What do you want to be known for?
