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How to use LinkedIn for Business Goals

How to use LinkedIn for Business Goals   Decide on goals In order to build an effective LinkedIn strategy and brand presence, you’ll need to create specific goals for the platform. Depending on how large your team is, make sure to meet with different team members to...

Business Influencer Mary Portas

I was introduced to Mary Portas in 2014 when I moved to New Zealand. A television series called the Queen of Shops where Mary Portas went into small retail establishments and rebuilt their business. The work and retail understanding that was unprecedented.   Mary...

Ep 67 How I got into Social Media

How I got into Social Media   There was a time I was in the beauty industry in Los Angeles. I loved it! As a formal MAC makeup artist I then switched over to skincare. I worked at a gorgeous spa where celebrities were a daily occurrence and it was incredible.   At the...

Performance Gap

When it comes to social media and exposure for your brand, is there a performance gap? Let’s dig in a little deeper. Let’s start with these basic four:   Are you everywhere? Is that Instagram post also on LinkedIn? Are you using SEO social merging methods?...