The Benefits of having a Routine for your Business. By Victoria Benjafield.
As someone who has had a little bit of a lack of routine over the last few years with lockdowns and WFH, one of the key things that always gets me back on track is creating a new routine.
It’s hard sometimes if you’re a creative person and running a business because you have tonnes of ideas and would rather focus on the creative side than the process. I get it! It’s so easy to do and we’ve all been there, but its good to remember that an idea is only good if it’s actioned. The same with business goals, you could have loads of amazing ideas for where you want to take your social media strategy, but without process and planning you won’t get there. Don’t worry, there are a tonne of things we have learnt along the way at Social Global Grind that have helped us establish routine whilst still letting the creativity fly! We like to get as excited as our clients about their social media campaigns and won’t let you feel like you’ve taken on too much or are moving too slowly; we know to trust in the process and help guide you along the way.
Routines can be anything from your personal life and what tea you drink first thing in the morning to what you do first when you open your laptop in the morning.
As a business owner, you can get really busy – especially as your business grows and if you have a team to manage – so don’t forget that your routine might need to be refreshed over time and whenever your business grows substantially. A big part of what we do at Social Global Grind is working with your Virtual Assistants or Social Media team to help delegate and build trust in them to deliver tasks by giving them the training and the tools to do so.
Establishing a routine can help you priorities your own tasks and this is sometimes something you have to be ruthless about if it is just you. Here are some tips to help you establish your routine:
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List and prioritise things that will help take your business forward and note down the deadlines – using tools like Asana will help you do this and will be visible to the rest of the team so they know where you’re at without having to ask.
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At the end of the day, go through your list and just confirm everything that you’ve done in your mind. It’s great to be able to mentally tick things off and you’ll feel really productive, ending the day on a high. It’s funny how often tasks are dropped that we thought were essential, but in reality, could’ve been delegated. Move these tasks to another team member if possible, or add to your list for the next day.
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If there are tasks that you keep skipping over or missing, ask yourself, do you really need to do them?
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Think about your perfect day and write it down. What kinds of things make you feel good? How can you bring these into your work routine? If it is going for a walk, or meeting a friend for coffee, schedule these into your work day and prioritise them. It’s amazing how much your mind clears after exercise or catching up with a friend, and you can come back to your work refreshed and ready to act.
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Look at your set-up and see how you can optimise your space. It could be having a giant water bottle that you try and get through throughout the day, a standing desk or having fresh flowers on your desk. Having a welcoming environment to do your work will make you more enthused about doing it, especially after a weekend.
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Plan things outside of your business hours, and if you have to work late, build it into your routine so that you’ll have time to yourself the next morning to reset. Communicate this with the team and set the expectation of a solid work-life balance. Then actually do it yourself. Set the team challenges to make a new meal, try a new exercise or listen to a new podcast and feedback to the team and see how trying new things impacts your work.
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Review your routine often, see what works for you and the team, and make adjustments. Remember, it is what works for you that matters the most, listen to your body and hopefully, the results will show in your business.
If you’d like some help trying to establish a routine with your business’s social media presence, we would love to help you get on track and discover a new way of working with your team. Reach out to Francesca via the link below to arrange a call.
