There are so many common misconceptions about what social media can do for small businesses like needing Facebook likes or running ads. It’s important to know what moves your campaign and be open to the process.
Knowing what works beforehand can help guide your social media provider into the right campaign.
Campaign Goals
Setting achievable campaign goals is a start. Know one can promise a viral post or campaign but you can work out what you would like to achieve for your brand.
If you want visibility to ask your provider what are the ways they plan to make your brand more discoverable? This is by far the #1 goal any small business should strive for and yes it’s achievable.
Also how willing are you and your staff able to get in front of a phone camera and share your brand story?
Common Misconceptions About Social Media
Here’s what you need to know:
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Facebook is rarely relevant. Getting likes on your business page, and putting a lot of effort into your business page or ad placements can be a waste of time or money.
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TikTok strives to push out your content organically and you don’t have to dance on a video to do it.
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Your Instagram feed doesn’t have to be pretty to achieve your business or sales goals.
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Getting a dedicated assistant can help in training or assisting with your social media.
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When interviewing a provider ask about what type of accounts they worked on. Specifically how many businesses have they worked with?
Let’s stop there. It’s important to see and feel through the responses above so you can see if there is a connection or fit with the campaign.
Do you have a few more questions let’s chat.
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