When it comes to social media and exposure for your brand, is there a performance gap? Let’s dig in a little deeper. Let’s start with these basic four:
-
Are you everywhere? Is that Instagram post also on LinkedIn?
-
Are you using SEO social merging methods?
-
Are you consistent? Do you show up at least 2-3x per week?
-
Are you engaging in educated social media help for more than four months?
Are you everywhere? Are you using social merging methods?
I mentioned LinkedIn. LinkedIn is incredible. It’s the only social media platform where the audience actively wants to connect and do business. It’s more transparent, and this is the perfect space to repetitiously talk about your ‘Why’. Why are you doing what you do = what do you want to be known for?
Now here’s where it gets interesting. If done correctly, you can practice social merging. Social merging is a technique where you mention a blog article, product or service and provide the link to “find out more”.
This mechanic is called backlinking or social merging. The mechanism will alert the search engine bots to recognize the relevance of your keywords and relevance to unique views brought to your website.
What this means for the small business owner is the grade for relevance will be heightened to your brand’s website and will help you grow in organic placement. You will be easier to find when you grow organically and land in the first place of a search site like Google.
Are you consistent?
Real talk here. The Instagram monsters want you to post 1-3 times per day! It is outrageous to continue thinking of and creating content like it’s your full-time job. No business should be focusing on social media with their in-house team. It’s too much!
However, with saying that social media consistency and visibility are oh so important. We recommend at least 3x per week. Videos are often looked at longer, so we absolutely recommend that. People in front of the image or product/ service explanation videos perform highly.
Are you engaging in educated social media help for more than four months?
I start off by saying educated social media help. Social Global Grind, the social media agency, has been a social media management practitioner since 2009. To give your a benchmark in time, Facebook is 18 years old. It’s been a while!
Social Global Grind is led by Gen Xer Francesca Alexander and has been in the social media marketing industry since 2006. Our contributor content creative team comprises Gen Z, and Millenials, as age diversity is the key to creative success.
Now, this is key! Professional social media management does not come from a younger person that you know and “knows how social media works”. Instead, consider a professional strategy approach that has proven results.
Finally, consider working with a social media agency for a minimum of six months. This will establish a baseline and realistically gauge if you can do this yourself consistently. One of our biggest heartbreaks is clients thinking they can do it on their own only to engage us later again with a lapse of social media engagement.
Consistency will help you grow and bring strong brand awareness along the way.
Final Tips!
Lastly, ask your team what you want to achieve with social media. Who is best suited to continue the conversation and represent your brand? Are your social media accounts current and belong to the business owner?
These are the best places to start and will help you set up a strategy. We are here for you if you have any questions about the process or getting started. Click below to access a free consulting session. Go forward and get social!
.
