EP 58 How to grow your VA or Assistant

How to grow your Virtual Assistant

This is a thing that a lot of people need to connect with when creating social media, whether that is yourself, your assistant or VA. The reason that you want to have a connected workflow is so you can really connect with your audience through your content and you want this workflow to be seamless and not have to be a cog in the system – its incredible to let go and have the trust that your content will fall into place. 

Top tips for working with your Virtual Assistant 

1. Work out what your aesthetic is, what you like and if there are any brands that you aspire to be like. Share examples of what you love with your VA to explain what inspires you. 

2. Drag and drop any images into Asana or even create a Pinterest board to make it easier. 

3. If you have a website you want it to be cohesive – your website branding and colours should match your social media. 

4. Set themes for the week on the Asana board and create columns for content pillars on it (you can see this on the visual podcast version) ie Female entrepreneurs who live in the US. 

5. Stories – spend more time on the story-element as an organisation. Use these as much as possible and let yourself and your business shine. 

6. The more video we are putting out (between 3 and 5) a week, there better the engagement we get. 

7. The more you use keywords on blogs, posts, videos etc, the higher you will rank with SEO and this will transform your business. 

How to make sure you and your Virtual Assistant are on the same page. 

You know sometimes in production content is not quite right. Why does this happen? In a nutshell, its you! One of the great things to do with Asana is to create quick videos when you’re reviewing some of the content your virtual assistant is making, where you can reply and talk to them directly which is super helpful especially when working with VAs abroad. 

Heres a couple of tips to propel your social media presence:

1. Put in your expectations and parameters of what you’re working on. 

2. Make sure that everything comes from you, you’re leading the team and are clear on your expectations and direction. 

3. Share with the team your vision and direct the creative when it comes to your brand and your business. 

4. When it comes to people who are used to doing this 4-5 years ago, you’re going to be out of date. You need to review modern brands and instagram is a great visual place to review brands. You want to look like you get it and you get your clients. The more work you give to your VAs, the better it is in terms of the creative process because you’re getting the buy-in. 

5. Your expectations need to be realistic. We like to have content ready for our clients 2 weeks in advance, it is a slow burn and you need to take a realistic amount of time to pull content together and create it in your team so give them time, regular reviews and feedback. 

6. Take a look at Canva and Canva Pro if you are completely new to social media and want a sure-fire way to get a decent modern design for your social media that incorporates your brand colours, fonts, and overall style.

I would love to have conversation with you 1:1 about this. We are currently doing a lot of brand research and want to help small businesses grow. Reach out to Francesca@socialglobalgrind.com to continue the conversation. 

Ps. Don’t forget to show appreciation to your virtual assistant, your business would not be where it is without them!