Explainer Videos on TikTok
If you regularly use social media then your feed will likely be filled with explainer videos and usually contain people dancing and wiggling their fingers at captions. Don’t worry, I’m not going to try and convince you to start awkwardly dancing or lip-syncing! In this blog, I’m going to talk about how you can make an explainer video and the vital components to make it work for your brand.
Why should I create an explainer video on TikTok?
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Explainer videos offer a human and/or emotional connection to your audience. People want to buy from people and getting in front of the camera will help with this.
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They help build credibility and trust. Whether that is credibility in your product or trust in your expertise of services.
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Great for demonstrating a product or answering FAQs on your service in a quick and fun way.
One of the things that you need to watch out for is that all of the videos don’t look the same if you are looking to batch create ie. having a change in music, clothes, location so that your posts are not identical.
Steps for creating explainer videos on TikTok.
Step One
Choose your video length
How long do you think your audience will remain engaged for? What kind of explainer video are you doing? Most videos fall within the 15sec mark on TikTok so you might want to look at that to begin with.
Step Two
Write your script
Before you start writing, ask yourself these questions to inform what you’ll create:
– Who is it for?
– What are their pain points?
– How will you help them solve it?
– What should they do next?
Once you’ve answered these questions, you’ll have a good sense of purpose and will help with sticking to your content goal.
Step 3
Record and edit your VoiceOver
Now your script is ready, it’s time to record your VoiceOver narrative. Heres a couple of tips on how to get the most out of this:
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Pick a quiet place to record
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Practice reading your script and don’t worry if you mess up, that’s what editing is for!
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Invest in a decent mic! The sound quality will be way better than if you’re using your phone or laptop mic.
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Don’t talk too closely to the mic – about 6 inches is ideal for sound quality
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Do a level check before recording – use your recording software to do a level check and adjust it to about 5 decibels to get the most out of your audio.
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Read from the screen instead of paper. It’ll remove any paper rustling in the background and will allow you to edit your script if it doesn’t flow naturally when you read it.
Step 4
Edit your VoiceOver
You can use editing software on programs like Invideo.
Remember to remove bloopers, long pauses that aren’t for dramatic effect, sneezes, ums/erms/ahs if you use a lot of those and get in a muddle! Listen carefully for background noise as well to edit out.
Step 5
Record or design your content.
You can do this using your phone, or programs like Canva and Lumen5 if it isn’t live. If this is an unboxing video for your product, make sure you’re recording in great lighting and from an angle that shows off what you are doing – investing in a tripod and phone light will work wonders for this. If you’re using Lumen5, take your script and paste it into the story to help create scenes in no time! Take a look at what you like from other brands on TikTok and what catches your eye.
Step 6
Putting it all together
Now you’ve got your VoiceOver and content, its time to put it together. You can do this with InVideo, Canva or directly in TikTok.
Step 7
Add Music
One of the main things to remember when adding music to TikTok is that the audio file has the correct license ie. ones that are in the public domain or have a Creative Commons license. Youtube has an Audio Library has a load of music that is free to use and InVideo has an inbuilt audio library that has thousands of royalty free tracks you can use.
Step 8
Publish and Track Results
Once you’ve done a final review, you are now okay to schedule and publish your video to TikTok! Don’t forget to take a look at the results from all your posts to see what you should stop/start doing.
When you get into the swing of creating this type of content it does become easier, but we totally understand that for busy business owners who are already wearing all the hats, TikTok can be a little overwhelming. If you’d like a chat about what sort of content you can create for your business or where to start with recording videos, reach out to Francesca@socialglobalgrind.com to see how we can help get you excited about what TikTok could do for your business!
