What is the most popular social media in New Zealand?
If you are a small business owner or entrepreneur and you are thinking about incorporating a social media campaign into your business then this blog is for you.
I wanted to start off by saying good on you! Social media is something that can quickly raise awareness and bring your business to the front a bit sooner than traditional advertising or word of mouth advertising. Social media is very similar to word of mouth – we visualise what the concept, service or product is and we quickly translate that to a trusted or a possible purchase.
How do we do this?
This episode is titled “Take me on your next social media meeting” for a reason. There are a tonne of different ideas and personalities with different social media agencies, but let’s look at a data and SEO driven perspective. A couple of the things that we do at SGG is educate both the internal team and clients on how to push forward and deliver a campaign that is how you want it to be with regards to branding and message but also so it is an SEO heavy campaign. We do this through our Social Collab method; a process we use to build the SEO presence of your product or service.
There are so many intricate parts to running a business, how could you possibly know everything about social media which is a beast in itself? This is why we’ve created Social Collab to help business owners to run social media and optimise as much as possible. One of the main things we work to do with our clients is SEO.
What is SEO?
Search Engine Optimisation. Aside from google, Pinterest is often used as a search engine, and this is absolutely how people have started to use social media. If you think about in the Pandemic when everyone was baking Banana bread, everyone was going to Pinterest to find recipes. The smart companies that would be selling the ingredients for this product and knowing that Banana bread was a trending keyword, would be able to capitalise on this and create posts and ads to sell through this.
What services do social media agencies provide?
This is a question often asked by small businesses or people who haven’t worked with social media agencies before. It completely depends on the business need and the brief for the individual campaign but overall, a social media agency will work with their client to develop and run their social media for their business. This could involve anything from strategy, content creation, design, messaging, customer journey research, copywriting to SEO etc but will be defined by the client’s scope and budget.
How to work with social media agencies:
- Be open minded to platforms – any industry that is really corporate can be on TikTok if it is an education piece. An example of this is Lawyers educating on the Depp/Heard trial
- Know your campaign goals – and set your expectation. Nobody can promise the sun and the moon and there is a lot of trial and error.
- The key question to ask is “What steps will they do to make my brand more discoverable?” If they only focus on ads, especially in New Zealand, this isn’t a good indicator of actual results. You need to get them to describe engagement and their processes.
- Know how willing are you and your staff are to get in front of the camera and how much guidance you need for content creation. Your agency will be able to provide a lot of information on how you can create content with the level of participation you are comfortable with.
- Getting a dedicated assistant for your social media campaigns is one of the best things you can do. Be realistic about the type of resource you can have available
- Ask about what types of accounts they have worked on and what types of businesses. What size of business and industry have they worked with before? Its great to know that their style and process covers your brand – this will absolutely be influenced by their client’s brand guidelines, but can be a good indication of the type of work they do.
- Does the agency or business manager have a good instagram account? Are they engaging with their audience?
- Keep Looking! Don’t just go with the first person that you meet with, take a look around and get to know different social media agencies styles and what kind of process will work best with you!
I want to just put out there that if you have questions, that we work with a lot of businesses all over the world and we’re working on a scale where we can meet with and work with businesses virtually in any timezone. If you want a chat, click the button below to have a discovery call to see how we can help you and your business.
