5 WAYS TO DISTINGUISH YOUR PERSONAL BRAND ONLINE
by Victoria Benjafield.
Everyone these days is cultivating a personal brand, businesses are no longer hidden behind CEOs and founders you know nothing about and whilst many people embrace this, others struggle to establish their personal brand online. Small business owners are all known for something by their customers, and a few of them are seen as distinguished experts in their field.
Why do you need to distinguish your personal brand? Simply put, it helps people understand what you can do for them.
You might not see where you currently stand in the market, but everyone and their businesses play a vital role and can share their unique talents, skills and experiences that are valuable to the wider market; sometimes, it is just a matter of distinguishing yourself to establish your presence amongst the noise.
FIVE WAYS TO DISTINGUISH YOURSELF ONLINE:
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Share your personal experience in business consistently and clearly.
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Choose something that you have a strong opinion about that is related to your business or field, talk about it with conviction and be able to articulate it well.
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Identify your values and skills, talk about them often and why they are important to you.
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Work to shift your communities perspective about a topic – educate them on something they know little about and make you their go-to person on the subject.
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Use storytelling to create a compelling narrative based on your personal experience, viewpoint, talents and traits.
WHAT TO DO NEXT:
Now that we’ve outlined the tools to establish your personal brand online, you can start putting it into practice. Whilst we wouldn’t encourage you to be extreme and have this be all you ever talk about, consistency matters, and there are ways to weave this type of content into your social media strategy in a way that feels authentic.
Get creative with the channels you use and work out how you can distinguish yourself to different audiences based on their current interactions with you – podcast listeners might have a better idea of your expertise through the way you talk, but social media followers might not have such an in-depth awareness of you yet. Look to build in a consistent message in the right way for each of your channels and audiences and before you know it, your personal brand will be strong and easily identifiable online.
If you are struggling with establishing your personal brand online and would like some help, reach out to Francesca to arrange a call.
