Rejuvenate.
Revitalise.
The active treatment.
The active treatment. 12 weeks. Results that build over time and hold.
You have been showing up. Posting consistently, saying the right things, doing everything you were told to do. People tell you your content is great. And you are still not quite in the room.
Nobody told you that being good at what you do is not the same as being visible. That consistency without strategy is just effort. That the tools changed overnight and the marketing advice you were following was already years behind.
Most marketing education still prepares you for yesterday. The Bootcamp is built for where things are now — and where they are heading. 12 weeks, not two years. Built for the AI era. And once you see the path, staying invisible becomes a choice.
Women ready to
go deeper.
Women founders who know their marketing is not quite working but cannot pinpoint why — and are ready to do the real diagnostic work, not just add more content to the pile.
Business owners showing up consistently, seeing some traction, but wanting a strategy that is intentional, sustainable, and AI-literate — built for tomorrow, not the way things worked three years ago.
Founders at a pivot point — launching something new, stepping into a new market, or shedding an old brand identity — who need clarity before they move.
Anyone who has done everything right, learned fast, and is still the smartest person not in the room. The skills that got you here will not take you the rest of the way. This is what changes that.
Three phases.
One transformation.
12 weeks structured in three distinct phases — Diagnose, Clarify, Activate. Each phase builds on the last. Each week has a specific AI integration built in, not bolted on. You leave with a strategy, a system, and the skills to run both.
Phase One | Weeks 1–4
Diagnose
Strip back. Look honestly. Understand why it is not working.
The audit. The audience. The disconnect. Your positioning. Before we build anything new, we look at what is already there — no assumptions, no ego, just an honest read of what the evidence actually shows.
You leave Phase One knowing exactly what the problem is, who you are actually for, and what you want to own.
Phase Two | Weeks 5–8
Clarify
Build the strategic foundation. Say less. Mean more.
Your digital ecosystem. Your content pillars. A content system that is sustainable. The connection between your content and your offers that most business owners never build.
You leave Phase Two with a content system that works around your capacity — and a clear line from every piece of content to a real business outcome.
Phase Three | Weeks 9–12
Activate
Move with strategy, with AI, with a plan that holds.
Email and owned audience. AI as a full marketing partner. Your 90-day plan built live in the room. And the systems that make it sustainable, so you do not have to start from scratch every month.
You leave Phase Three with a real plan, a real workflow, and results that build over time and hold.
- W01
The Audit — What You Are Actually Doing
AI: Analyse existing content for performance patterns and gaps
- W02
Your Audience — Who You Are Actually For
AI: Audience research and language mining from real conversations
- W03
The Disconnect — Why It Is Not Converting
AI: Competitive landscape mapping and opportunity identification
- W04
Your Positioning — The One Thing You Want to Own
AI: Rapid messaging iteration and positioning validation
- W05
Your Ecosystem — How It All Connects
AI: Journey mapping and conversion gap analysis
- W06
Your Content Pillars — What You Actually Talk About
AI: Pillar validation and resonance testing
- W07
The Content System — Creating Less, Saying More
AI: Batching, repurposing, and format-shifting workflows
- W08
The Offer Ecosystem — How Your Content Leads Somewhere
AI: Funnel mapping and conversion path analysis
- W09
The Lead Magnet and Email — Building What You Own
AI: Lead magnet ideation, email sequences, subject line testing
- W10
AI as Your Full Marketing Partner
AI: Your full stack — tools, prompts, and workflows built for founders without a team
- W11
Your 90-Day Plan — Built Live in the Room
AI: Scenario planning and priority ranking before you commit
- W12
The Hold — Making It Sustainable
AI: Ongoing content rhythms and batch planning for maintenance
Everything you need.
Nothing you don't.
Live Coaching Calls with Francesca
The heartbeat of the Bootcamp. Real questions, live feedback, and the kind of honest conversation that actually shifts things. Every call recorded for your library.
Self-Paced Curriculum
Structured training between sessions. Focused, practical, built to be implemented — not just watched. Designed to work around a real business owner's real schedule.
Private Community Access
A room of women doing the same work. Peer accountability, shared momentum, and the specific energy that only comes from being with people who are genuinely in it with you.
Private Podcast Feed
Francesca's audio reflection throughout the 12 weeks. What the work is surfacing, what it means, what to do with it. Practical insight in your earbuds, made for this cohort.
"You did everything right, learned fast. And you are still the smartest person not in the room. The skills that got you here will not take you the rest of the way. This is what changes that."
Francesca Alexander | Hustle and Glow Bootcamp
$757 USD
per month.
Three monthly payments via Stripe. The full 12-week Bootcamp — live coaching, self-paced curriculum, private community, and private podcast feed — for $2,271 USD total. No lump sum. No annual lock-in.
Hustle and Glow Bootcamp — 12 Weeks
$757
USD / month × 3 months
Monthly payment plan via Stripe | No upfront lump sum required
- Live coaching calls with Francesca across 12 weeks
- Self-paced curriculum delivered between sessions
- AI integration built into every week of the program
- Private community access for the full program duration
- Private podcast feed — exclusive to Bootcamp members
- A 90-day marketing plan built live in Week 11
Secure payment via Stripe | Questions? Email hello@hustleandglow.com
Francesca Alexander
Founder, Social Global Grind + Hustle and Glow Network
Built on real rooms.
Real results.
Francesca Alexander is the founder of Social Global Grind, a boutique marketing studio operating across Auckland and Los Angeles, and the Hustle and Glow Network, a community for women in business built on the belief that you can grow without burning yourself out to do it.
She has spent years in the work — coaching founders through the exact stuck points you are probably at right now. Not more content. Not a new platform. The strategic clarity, the AI fluency, and the honest feedback that makes everything else start to land.
The Bootcamp is the distillation of that work: the conversations, the campaigns, the client results, and the hard-won understanding of what actually moves the line in a business versus what just looks good in a report.
Worth knowing.
The Bootcamp runs across three phases — Diagnose, Clarify, Activate — with four weeks in each. You have live coaching calls with Francesca throughout, self-paced curriculum between sessions, and a specific AI integration built into every single week. The rhythm is designed to work around a real business, not to require you to disappear from it.
No. The AI integration is practical and applied — you do not need a technical background. Week 10 specifically covers AI as a full marketing partner, including the tools, prompting frameworks, and workflows built for founders running their own marketing without a team. You will leave knowing how to use it in a way that is actually useful.
You pay $757 USD per month across three months via Stripe — a total of $2,271 USD. There is no lump sum required upfront. Click the Join the Bootcamp button to go directly to the secure payment page.
It may be the most relevant program for you. Understanding digital marketing as a strategic principle is what allows you to lead your agency confidently, set intelligent briefs, and stop approving work you do not fully understand. The Bootcamp is for people who want to own their marketing thinking — not just have someone else execute it.
The Bootcamp is designed specifically for women founders and business owners. The community, the coaching approach, and the framing all reflect that. If you are unsure whether it is the right fit, reach out directly at hello@hustleandglow.com before committing.
Hustle and Glow Bootcamp | 12 Weeks
The active
treatment.
12 weeks. Live coaching. AI built in. A strategy you actually use. For women founders who are done doing more of the same thing and ready to build something that holds.